For Brands you must be responsible for the overall digital strategy for your business. Hold a title of either CMO, Head of Marketing, Head of Digital, EVP, SVP or VP Marketing or Marketing Director.
For Agencies you must also be responsible for the overall digital strategy for your agency. Hold a title of CEO, Managing Director/Partner, Head of Department – Digital, Media or Planning.
For Media, Platforms and Solution Providers you will be responsible for leading the digital business and be able to interact on Strategic Matters relevant to both Brand & Agency needs.